Singapore Tourism Board (STB) is about to organise a multi-city B2B roadshow in Chennai, Hyderabad, Kolkata, and Ahmedabad this July. Titled ‘Singapore Tourism Board Roadshow 2024. Holidays Made in Singapore’, the occasion options 50 exhibitors representing lodges, sights, airline, cruise traces and vacation spot administration firms. Notably, seven of those exhibitors are taking part for the primary time, together with town’s famed family-friendly attraction Museum of Ice Cream, and Disney Cruise Line, which has made Singapore its unique Southeast Asian homeport for 5 years beginning subsequent 12 months.
India is a serious tourism supply marketplace for Singapore, with direct flights from 17 cities inside a 4 to 6-hour vary. Since the resumption of worldwide journey in 2022, Indian vacationers have been drawn to Singapore’s evolving vary of choices. In 2023, many new lodges, sights, and life-style experiences have emerged, providing extra actions and venues for India’s journey brokers and planners to contemplate when crafting vacation itineraries, MICE programmes, and marriage ceremony celebrations. STB’s international marketing campaign, “Made In Singapore”, showcases town as a vacation spot of distinctive and sudden experiences. In line with this, the 2024 multi-city roadshow is themed “Holidays. Made In Singapore” to equip the Indian journey commerce neighborhood to promote Singapore as a differentiated vacation spot for numerous shopper segments.
As a part of the B2B roadshow, STB can also be internet hosting two curated enterprise matching platforms between Singapore marriage ceremony suppliers and Indian planners in Ahmedabad and Kolkata, vital supply markets for Indian marriage ceremony celebrations. Featuring eight venues, lodges, aviation and cruise companions, and DMCs, these networking occasions construct on STB’s persevering with efforts in India to highlight Singapore’s distinctive number of marriage ceremony venues and experiences, together with a partnership with celebrated couturier Rahul Mishra, and the curation of a Wedding Planner’s Guide to Singapore.
Markus Tan, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board expressed enthusiasm concerning the upcoming multi-city roadshows and emphasised the significance of collaboration with the journey commerce in enhancing Singapore’s attraction in these areas “From January to May 2024, Singapore has welcomed more than half a million visitors from India. This underscores India’s importance as a key tourism source market for us. We are hopeful that together with our travel stakeholders, we can maintain this growth momentum through the second half of 2024. We are excited to embark on this multi-city B2B roadshow to strengthen our connections with the Indian travel trade community from 4 key cities with direct flights to Singapore. We hope the roadshow will foster stronger business relationships and partnerships, driving mutual growth and success for all participants and attendees.”
