The submit Ascott launches brand refresh for The Unlimited Collection appeared first on TD (Travel Daily Media) Travel Daily Media.
Ascott launches a brand refresh of The Unlimited Collection to strengthen the latter’s world place as a curated choice of impartial upscale inns providing immersive cultural experiences.
Indeed, previously 12 months alone, The Unlimited Collection tripled its portfolio to 11 properties inside Asia, Europe, and the Middle East.
Ascott chief industrial officer Tan Bee Leng mentioned of the refresh: “With its refreshed brand concentrate on the attraction of tradition, we’re assured The Unlimited Collection will foster a deeper connection between our visitors and the locations they go to, making each keep memorable and distinctive.”
Securing its foothold in Asia
Following the launch of The Unlimited Collection in Singapore, the brand took root in Vietnam in December 2023 with the opening of the 100-unit Anmira Resort & Spa Hoi An by The Unlimited Collection, situated between the colourful Hoi An Old Town and the pristine shores of Cua Dai and An Bang Beach. The opening marked the primary resort beneath The Unlimited Collection.
Poised for additional enlargement into Malaysia and Indonesia, The Unlimited Collection additionally plans so as to add over 200 items throughout three properties by the top of 2025.
These properties are Macalister Hotel Penang by The Unlimited Collection, Amatonn Hotel & Residence by The Unlimited Collection and Costaluna Batam by The Unlimited Collection.
Leveraging experience
Ascott chief progress officer Serena Lim mentioned: “Our assortment manufacturers type a key pillar of Ascott’s progress plans as they allow us to associate with impartial house owners who want to protect the distinctive identities of their properties whereas leveraging Ascott’s experience in hospitality administration, supported by our world distribution system and loyalty community.”
Lim defined that The Unlimited Collection is Ascott’s subsequent world assortment brand success, because of the addition of eight properties previously 12 months.
She added: “We see potential in additional scaling The Unlimited Collection by way of providing customised assist to house owners who search to capitalise on rising visitor demand for genuine native experiences.”
The submit Ascott launches brand refresh for The Unlimited Collection appeared first on Travel Daily Media.
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